Brand Identity design and website redesign for a non-profit organization.
Team: Elisa Barry, Colin Frasier, Molli Hans, April Sousa, Lilylia Vaalburg
Project Objectives
Central Michigan Recovery and Education Network (CMREN) came to us for a more consistent and streamlined web experience. Upon further inspection, we proposed a whole rebrand.
We noted three primary issues to solve throughout CMREN’s system:
Clarity for communicating who CMREN is and what they do.
Consistency of brand application across all touchpoints.
Sustainability allowing for easy updates and long-term usability.
We noted three primary issues to solve throughout CMREN’s system:
Clarity for communicating who CMREN is and what they do.
Consistency of brand application across all touchpoints.
Sustainability allowing for easy updates and long-term usability.
Audience Clarity
The language used on CMREN’s website was unclear who their primary audience was. Through research and client insight, we learned that CMREN has two key audience groups:
Primary audiences include Network and Grant Administrators.
Secondary audiences include individuals impacted by substance use disorder.
Primary audiences include Network and Grant Administrators.
Secondary audiences include individuals impacted by substance use disorder.
Identity Development
Our team provided the client with four visual directions for their new brand Identity. Upon meeting with their partners and hearing their feedback, we narrowed the concepts down to two options and ultimately combined them to develop CMREN’s new identity.
Brand Application
Website
The newsletter CMREN sends out to their partners was reimagined, with the main purpose being to direct their audience directly to their site.
The main purpose of CMREN’s website is to not only inform their audience of who they are, but to direct them to the news page. This is where their audiences can find information on grant opportunities, events, and impact reports.
While CMREN's main purpose is not to directly help individuals with substance use disorder, they still need resources for these individuals in case they come to their site for help.
To view the Central Michigan Recovery and Education Network website visit cmren.org