Lowell Arts, a non-profit arts organization, needed help with the integration of their new brand identity including clarity for the brand story. We solved this problem with a social Campaign and a brand extension.
Team: April Sousa
What We Did
Brand Story Application
We launched a brand story campaign to clarify the story behind Lowell Arts' brand to the community. This included a brand story webpage, social posts, and a brand poster.
We launched a brand story campaign to clarify the story behind Lowell Arts' brand to the community. This included a brand story webpage, social posts, and a brand poster.
Brand System Extension
We created a system for applying their new brand to their performances, classes, and events.
We created a system for applying their new brand to their performances, classes, and events.
Website UX and Logo Kit
We implemented a new button system for simplified navigation and provided a logo kit for other organizations to have access to Lowell Arts' logos and guides if needed.
We implemented a new button system for simplified navigation and provided a logo kit for other organizations to have access to Lowell Arts' logos and guides if needed.
Brand Story Application
To convey the brand story, we created a series of social posts and motion graphics for the Lowell Arts website to get the word out to the community.
On their website, we developed a motion graphic telling their brand story.
For better understanding by the internal team, we developed a brand poster stating the uses of the icons and demonstrating the use of the brand elements.
Brand System Extension
We provided Lowell Arts with a system that helps them relate their events to the brand's two pillars "Experience" and "Learn." These rules include locking up the event title with their logo and the proper sizing, spacing, and placement for its use.
We provided the option for duotone imagery to relate events to the specific pillars within the organization for use without the icons.
Website UX and Brand Kit
We rethought the use of buttons on the Lowell Arts website to provide a more streamlined flow for users as they navigated through the site. Our main goal was to communicate the next step the user should take on each page.
To view the Lowell Arts website visit lowellarts.org
For outside organizations featuring the Lowell Arts Logo, we provided a webpage for guides and downloadable files.
To view Lowell Arts' logo kit visit lowellarts.org/logo
System Deployment
As the project came to an end, we delivered templates, updated brand guides, and website updates.
Extension System Templates
We delivered Illustrator templates for the system extension, demonstrating how to use them and allowing our client to test them beforehand.
We delivered Illustrator templates for the system extension, demonstrating how to use them and allowing our client to test them beforehand.
Updated Brand Guide
We delivered an interactive PDF of the updated brand guides containing the rules around the brand extension and new button system. We also deployed a logo kit webpage which provides logo rules and a download for the full brand guide. Find the brand guides at lowellarts.org/logo
We delivered an interactive PDF of the updated brand guides containing the rules around the brand extension and new button system. We also deployed a logo kit webpage which provides logo rules and a download for the full brand guide. Find the brand guides at lowellarts.org/logo
Website Updates
We completed the navigational updates on the Lowell Arts website and allowed time for our client to explore the changes to ensure functionality. View the Lowell Arts website at lowellarts.org
We completed the navigational updates on the Lowell Arts website and allowed time for our client to explore the changes to ensure functionality. View the Lowell Arts website at lowellarts.org