Lowell Arts’ team needed clarity for their new brand identity including how to tell the story and apply it.
Beyond the brand Campaign, the Lowell Arts team also needed a standard for promoting their events utilizing their new system.
Team: April Sousa
To convey the brand story, we created a series of social posts and motion graphics for the Lowell Arts website to get the word to their community.
On their website, we developed a motion graphic telling their brand story.
For better understanding by the internal team, we developed a brand poster stating the uses of the icons and demonstrating the use of the brand elements.
Brand Extension
We provided the option for duotone imagery to relate events to the specific pillars within the organization for use without the icons.
For outside organizations featuring the Lowell Arts Logo, we provided a webpage for guides and downloadable files.
To view Lowell Arts' logo kit visit lowellarts.org/logo