It was important that their brand conveyed the “dark” and “mysterious” look typically applied to brands catering to men, and avoid the light, gentle look given to woman.
Renegade
Renegade is a tie company that aims to challenge the social norm and push beyond stereotypes by catering to women. They want to distill empowerment, confidence, and leadership in businesswoman with a statement piece that says, “we can do it too.”
2023
Research | Process | Visual Communication | Branding